Brand Story

Message from Founder and Creative Director, Minsun Kim:

I love working out, but found that I could only make time to go before work. I would hop out of bed, throw on a men's baseball cap and hit the gym. Pulling my ponytail through the opening in the back of the hat was uncomfortable because the opening was set too low. It was also very cumbersome to pull my hair through such a small opening. When I told my husband, who runs a fashion accessories company, he suggested that I design a solution. Having studied industrial design and working as a design strategist for Samsung electronics I knew there had to be a better way.


I got a hold of a bunch of caps and started cutting and sewing different concepts, until I came up with one that finally worked. I knew that the opening had to be big enough so I could comfortably fit my hair through, and that it should be easily opened and closed. Most importantly, I wanted the opening to be high so I could wear my ponytail higher, which is more natural and comfortable. All without compromising the shape of the hat. The last touch was to use a high quality Velcro closure that was tangle-free.

Once we got the prototypes made I invited over a group of my friends to check them out. They all loved the hat, but what surprised me most is that a few of them came over with their hair in buns. They loved that they didn’t have to fuss with their hair. They could simply snap the hat on and go!

What I’m most proud of is that this is one of the first baseball hats that has been designed by a woman for women. I hope that you enjoy the Ponyflo hats as much as we do. Thank you!


Minsun Kim