Why Top Brands Partner With Ponyflo Ponytail Hats

Why Top Brands Trust Ponyflo Ponytail Hats

When you think of performance headwear, one image probably comes to mind: a classic hat that works fine... unless you have long hair. At Ponyflo, we redesigned that image. Our ponytail-friendly silhouette was created with real athletes in mind, and top sports brands like Callaway, Bauer, Ariat, and Dick’s Sporting Goods took notice.

These partners didn’t just choose us because we make great hats; they chose us because we see women athletes clearly and design for them fully.

A Design Solution Born from Real Life

Our founder, Minsun Kim, is an industrial designer, a former Samsung strategist, and a mom of three. She created the first patented ponytail-friendly hat after years of facing the same issue herself: no headwear that was stylish, sun-protecting, and breathable.

Her goal? A hat that fits, functions, and feels good, no compromises.

When we pitched the design to potential partners, we heard the usual objections:

“Women’s sports are too small.”
“You want to create a whole new hat silhouette?”
“Can’t they just wear the same hats?”

The answer: No, and we shouldn’t have to.

What Makes Ponyflo Different

We didn't tweak the same old hat. We reimagined it. Every Ponyflo style is built for performance, comfort, and style, with details that matter:

• Seamless ponytail opening for a no-fuss fit

• UPF-rated fabric for serious sun protection

• Windproof, breathable materials that keep up with training days

• Spansnap™ technology that adjusts without pulling or slipping

Listening, Learning, and Leading

We’re constantly evolving because we actually listen. From reviews, DMs, and expos, user feedback drives our innovation.

When users in Texas and California asked for more sun protection, we launched the Sunblocker: a wide-brimmed hat that became an instant bestseller.

When curly-haired athletes reached out about friction and breakage, we added a satin-lined interior: no waiting, no excuses.

That’s what our brand partners see in us: a company that listens, pivots, and delivers.

Trusted by the Best

After our first pitch, Callaway flew us to California.
Bauer, already investing in the PWHL, got it immediately.

These are brands that care about women athletes, and they saw in Ponyflo a product that aligned with their values, and pushed their categories forward.

They weren’t afraid to lead. And neither are we.

What Our Partners Gain

When brands partner with Ponyflo, they gain more than a new product.
They earn trust with a fast-growing audience and stand out in a space that’s long overdue for innovation.

Here’s what they’re seeing:

• Stronger brand connection with women athletes

• Increased visibility in a high-growth, underrepresented market

• Leadership status in the future of performance gear

Ready to See Why the Pros Picked Us?

Shop the hat that caught the attention of Callaway, Bauer, and more.
Whether you're on the green, the ice, or the trail, we've got you (and your ponytail) covered.

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